Due to the 2020 global pandemic our daily lifestyles have changed drastically especially when it comes to the way health and safety are incorporated into our routines. This is no different for businesses and brands as health and safety have become a pillar which we have leaned on in order to persevere and continue to drive business. In more ways than one the pandemic has been a very humanizing experience in that each and every individual has a common goal of increasing safety in their environments (whether that be your home, workplace, or community) in order to stop the spread of COVID-19.
In order to adhere to government protocols, quick implementation of safety processes and use of personal protective equipment were put into effect in order to keep individuals healthy and safe from the virus. Although many of these measures were relatively new procedures put into effect in order to combat the threat of the pandemic, we do not anticipate these new protocols or routines will cease to exist after the pandemic has ended.
This historical global event has ingrained in our human culture a focus on the importance of health and safety. As a human population we have adapted to these circumstances and changed the way not only in which we interact with our physical environment, but also in the way we do business, purchase products, socialize, workout and even more. What we have come to realize is that as humans we are resilient and able to adapt; these new routines we have adopted will not simply disappear.
With this new way of being in mind, brands need to be conscious of the importance health, safety and convenience play into the lives of the majority of consumers. When looking for items to reward customer loyalty, thank clients, or increase engagement in employees consider incorporating items that promote safety, sanitization or