Increasing Connection & Engagement While Staying Socially Distant

In lieu of social distancing a large majority of the workforce has transitioned to working remotely. As stay at home orders continued throughout the majority of 2020 we did what humans naturally do - adapt. What we quickly began to realize was that the line became easily blurred between “working from home” and “living at work”. Adjusting to this new routine proved to be challenging in different ways; while some individuals felt it difficult to get motivated while surrounded by an abundance of distractions, others felt they were struggling to maintain a work-life balance due to the fact that bringing their work home gave them the excuse to always be “plugged-in”. Through the many adjustments that needed to be made in order to create efficient work environments remotely or at home one thing was consistent - a sense of community and camaraderie was missing amongst employees.

From a corporate culture standpoint brands and organizations needed to adapt in order to compensate for the decreased face-to-face interactions that typically reinforce company culture. In order to promote engagement and culture, the use of swag kits and shipping branded merchandise straight to individuals’ homes has skyrocketed. This rode on the coattails of seamless delivery services such as Amazon Prime and others, which have conditioned consumers to expect convenience. Swag kits combine culture, engagement and convenience by making recipients feel appreciated and connected through the experience of receiving something tailored specifically to them. These can be used for a multiple number of use cases including but not limited to: employee onboarding, prospecting new clients, appreciation/gifting, virtual conferences, referral/influencer programs and new product launches. In order to promote engagement you must deliver an experience; swag is the best medium of delivering experience in a remote world.