Overview
As the Official Regional Supporter of the FIFA World Cup 2022™, Frito-Lay launched its dynamic "Made for The Moment" campaign, celebrating the excitement and global spirit of the tournament. As part of this initiative, Frito-Lay introduced See Thee Rise: Our Made for The Moment Store, an immersive pop-up experience in Toronto.
Key Considerations
The pop-up featured an eye-catching display of internationally inspired chip flavours, a customization station for personalized merchandise, and interactive elements designed to engage and delight visitors. Score Promotions played a key role in bringing this experience to life by partnering with Frito-Lay to create the on-site customization station.
Distibution
Guests had the opportunity to personalize their event swag with unique, high-quality patches, which were carefully applied to merchandise and handed out as memorable keepsakes. This interactive experience not only enhanced the event but also created lasting connections with fans, making See Thee Rise a truly unforgettable celebration of the FIFA World Cup spirit!
Bring your brand to life with Score Promotions! Whether it’s a high-energy pop-up, customized merchandise, or interactive brand activations, we create unforgettable experiences that engage and inspire. Partner with us to turn your vision into reality—let’s make your next event one to remember!
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