2021: New Year, New Swag

When you think of the new year it is often synonymous with goal setting, refreshing, and evolving from the past year. With a year like the one we've just had there's no doubt that your business or brand may want to take on some of these practices by refreshing your brand & messaging. Whether you're launching a new strategy, tapping into more consumer insights, or even introducing a new product line, improving on your brand for the new year is always a good idea.


When making any changes to your brand it is important to always consider your own employees. They are the individuals that live and breathe your brand every day. Get them excited about changes and make those consistent - whether it's new business cards, new swag, or updated presentation decks & templates ensure that your brand and messaging is consistent throughout.


Overall when making changes to your brand it's important to consider your consumers and how they will experience your brand. Your brand and the messaging around it convey who you are to your customers. Think about what your customer values - is it convenience? Quality? Creativity? All of the above? When you are thoughtful about your brand's messaging you will create a representation that is all encompassing and timeless.


Frequently Asked Questions (FAQs):


Q. What are some Score’s Favourite Hosting Gifts?

A. We have a wide range of hosting essentials to ensure that you gather in style, such as a Double-Magnum Wine Glass, Golf Mixer Glass, Custom Slate Coaster, Carey Pitcher Set, Set of 4 Highland DOF Glasses, and Espresso Gift Set. Branded items can be a great conversation starter as well as a way to promote your brand to family and friends.


Q. Why recycling or donating old promotional merchandise is important before buying new swag items?

A. There are numerous ways to reduce the amount of branded merchandise you own, reuse and recycle them. You can donate promotional apparel to Charity, also give away your old items to family and friends. This can be a great way to give back to your community.


Q. How can hiring interns in this new year benefit business?

A. If your company does not have the resources to onboard new staff, but needs help in a particular field, partnering with a local school that has an internship requirement can be a great solution. Many programs only require a student to complete a certain number of hours and this can be a great way for your company to get some help, hiring interns will be benefiting the company with fresh ideas.