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Gifts that Give Back: Working Sustainability into Marketing Campaigns


The reality in 2021 is that corporate brands are becoming a driving force behind sustainable practices and promoting environmental consciousness. Consumers are more aware of the carbon footprint left behind as a result of their purchasing habits; thus, there has been a push for a shift in materials, increase in social impact campaigns, and desire for sustainability in the production of items we are consuming. The desire for a more sustainable society translates directly into the production of promotional materials and branded merchandise companies are investing marketing budgets into.


Not only does investing in sustainable promotional items promote your brand’s stance on supporting the environmental movement, but it also allows the recipients of these items to incorporate sustainable habits into their everyday lifestyles. The silver lining? Since these products are durable, reusable, and functional in their design, the life cycle of your branded merchandise consequently increases. Sustainable promotional products do not get thrown away but rather are meant for continued use and as a result continued engagement and increased connectivity.


In addition to the increased use of recyclable materials such as bamboo, FSC certified paper, glass, and fabric made of recycled products - manufacturers of products are adopting giveback initiatives into their pipelines in order to make more of a significant social impact. Many of the products we have curated throughout this section are part of an Eco Smart program in which 1% of sales are donated to environmental non-profits. These non-profits include organizations like Well Aware who fund and implement sustainable clean water systems to drive economic development and empower communities in East Africa and One Tree Planted who work alongside businesses to plant trees, which in turn supports the creation of a healthier climate, protects biodiversity, and helps reforestation efforts.


Part of creating a great brand presence is about creating a sense of community and connection with consumers. What better way to do so than by appealing to the one thing we have in common: we are all humans sharing the planet Earth as our home. Inherently when your brand displays support and compassion for the environment you consequently show the same for your consumers. In order to drive connection and engagement on your next marketing initiative consider including an eco-conscious product into your project.


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